https://www.setherybeckerino.com/portfolio daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/ba1f7d44-89f6-4197-a21b-87e1a224635b/TNF_BengalsDance.gif SELECTED WORK - Make it stand out Partnership - Thursday Night Football X JibJab Camera During the 16 weeks of Thursday Night Football, the brand new app, “JibJab Camera” was downloaded 342,597 times and generated 2.4 million content views for the NFL. We created over 700 pieces of content, including 40 new pieces each week, which resulted in 169,331 shares across all 18 games. Content included animated stickers, personalizable gifs, and a variety of team-specific stickers and dances, driving significant fan engagement and boosting brand visibility https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1481751699004-HT1RBNNLWKGLB0DZREE6/image-asset.jpeg SELECTED WORK https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/baa0b6b9-0ec9-488e-8e3d-69d4aa87efcf/MauryShow.gif SELECTED WORK - Make it stand out Paid Partnership - The Maury Povich Show: In partnership with the Maury Show, I led the creation of a personalized Father’s Day ecard inspired by the iconic "You ARE the Father" segment. The ecard became the third most shared content piece across web and mobile during Father’s Day 2018. An organic Facebook post and mobile app push reached nearly 3 million people just one day before the holiday, driving significant engagement and brand visibility for both The Maury Show and JibJab. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/ec382df9-0b3c-4c57-890f-e6b79f3645b2/jonasbros.gif SELECTED WORK - Make it stand out Partnership - Jonas Brothers: By partnering with The Jonas Brothers, we generated over 2 million social media interactions in just two weeks. This collaboration featured the Jonas Brothers themselves as your fairy godbrothers, and utilized innovative marketing social posting strategies to significantly boost brand engagement for both JibJab and the Jonas Bros’ Christmas album, reaching a wide audience and fostering a strong, interactive connection with fans. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/ce668649-ab14-4fc3-8d7f-ae67259832f1/luckycharms.gif SELECTED WORK - Make it stand out Paid Partnership - LUCKY CHARMS: In our paid partnership with General Mills and Lucky Charms, a custom video became the 3rd most shared on web and 5th on app during the holiday window. During its 2-day front-page feature, it was the most shared piece across both platforms. The campaign generated over 2.3 million mobile app push reach, 50,000+ interactions on JibJab's social channels, and a total of 70,000+ shares across web and app. Email and social media efforts further amplified the reach, with nearly 3.6 million email recipients engaging with the content. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/109c2f7e-2d69-4d90-8ba6-943cd6d9db39/AMCWalkingDead.gif SELECTED WORK - Make it stand out Partnership - AMC’s The Walking Dead: We partnered with The Walking Dead to create 9 personalized ecards using exclusive show footage, generating 64,669 total shares across web and mobile. The campaign reached over 2.5 million people via mobile push and email, with 320,000+ social media reach and 10,200+ interactions, evidence deep engagement among fans, particularly through mobile and email marketing channels. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/aab7da3f-16b7-419a-8802-56a4f90abb5c/cherryhill_mallsanta.gif SELECTED WORK - Make it stand out Partnership - Cherry Hill Partners: In partnership with Cherry Hill Partners, the largest mall Santa company in the U.S. with over 900 Santas, we created an original song to encourage folks to go to the mall and meet Santa. The campaign drove significant engagement during the holiday season. It generated 134,878 total shares across web and mobile, with over 591,000 total views. Other marketing efforts reached over 9 million people via email and mobile push, resulting in 22,000+ interactions and 315,000+ social media reach. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/6e6d6f54-0eb8-44aa-97f9-a772ad5e99f6/AEW_wrestling.gif SELECTED WORK - Make it stand out Partnership - TNT/TBS All Elite Wrestling: In partnership with All Elite Wrestling, we created custom FREE ecards for wrestling fans to personalize and share. Marketing efforts reached over 215,000 people via mobile app push and 50,000 on JibJab’s Instagram, driving nearly 1700 interactions. The campaign, which included 3 free clips, email partnerships, amplifying brand visibility within the wrestling fan community. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1481750746900-65PFUHGMH56IN57ZP4SM/School-of-Dragons-ecard.jpg SELECTED WORK https://www.setherybeckerino.com/contact daily 0.75 2021-05-18 https://www.setherybeckerino.com/copywriting daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621374296951-ZCUCJ8VSQE9PFH740M52/Screen+Shot+2021-05-18+at+2.18.45+PM.png Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621372741797-AGUY80S0QWROMA96K9OY/Screen+Shot+2021-05-18+at+2.18.33+PM.png Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621373429007-1Q35OFW4SFJ753B3H894/Screen+Shot+2021-05-18+at+1.26.51+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621372850924-9R1CWO5G0DPTRUV137PJ/Screen+Shot+2021-05-18+at+1.55.41+PM.png Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367655307-JRQV0Z7S02WF143REOWZ/Screen+Shot+2021-05-18+at+12.53.16+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367653311-0IJQNIFF2BWFBOBCM7JX/Screen+Shot+2021-05-18+at+12.50.19+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367653670-8TJ4OJ2VJ1J1748ERMGR/Screen+Shot+2021-05-18+at+12.50.36+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367650010-O2SH3ZGUJNO9A9WY90FJ/Screen+Shot+2021-05-18+at+12.44.10+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367650163-LFKOKAWFT9HY6HUBRYXC/Screen+Shot+2021-05-18+at+12.44.27+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367651362-1MHW5BNCRM2A3N9WRNRE/Screen+Shot+2021-05-18+at+12.44.50+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367651641-W30K1JJHXLY49J5W30LJ/Screen+Shot+2021-05-18+at+12.49.18+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367652505-A31C6KGIJCOOUG7Z8LXC/Screen+Shot+2021-05-18+at+12.50.07+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621367654997-NTJD2V3QYSDNMZFVEMVF/Screen+Shot+2021-05-18+at+12.52.23+PM.png Writing Portfolio https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621373340322-418WOAM0RU1YD6MT4HWQ/Screen+Shot+2021-05-18+at+1.53.20+PM.png Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1621372798318-ML019N1RU0MA5WY3PIY8/Screen+Shot+2021-05-18+at+2.19.28+PM.png Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.setherybeckerino.com/about-me daily 1.0 2025-07-17 https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494975879-HFE3ERMGVUE45X1333IH/Screenshot+2024-08-07+at+4.31.13%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494975915-9BYJUFPBMPCMF8XAHJCK/Screenshot+2024-08-07+at+4.26.46%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494978287-PI453CFJIFYSMZ9PSB38/Screenshot+2024-08-07+at+4.27.35%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494985685-LMRCBEDUB3HVFNSADAJN/Screenshot+2024-08-07+at+4.27.59%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494984220-WTYNSFHUSB7BSUV05QBC/Screenshot+2024-08-07+at+4.28.17%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494992093-PZ84ESDMAM261U34Y4LV/Screenshot+2024-08-07+at+4.28.35%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732494996241-4W9A9EJBUTMPCVX878TO/Screenshot+2024-08-07+at+4.29.14%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732495007388-20IKD1HQOYWVCFK6Q4WU/Screenshot+2024-08-07+at+4.29.29%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732495015254-023BMHBIPHINBEMGLLX3/Screenshot+2024-08-07+at+4.29.44%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732495023928-R7LDUX69GL261965P67N/Screenshot+2024-08-07+at+4.30.26%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/1732495029728-6IERZ5UI6ZXBUKZD1SK8/Screenshot+2024-08-07+at+4.30.37%E2%80%AFPM.png PROFILE https://images.squarespace-cdn.com/content/v1/57b4e0e103596eec70fc8c4b/3807e688-4279-4d27-907b-d445e503cf47/Headshot_Favicon.jpg PROFILE